UQSG ‘PARADIGM’ SHOWCASE 2023

Similar to our last commission, we created the brand design concept for UQSG’s annual dance showcase which was named ‘Paradigm’ in 2023. Aside from the main logo, an individualised logo was created for each choreographer that participated in the showcase. These designs all shared the same unique font created for this showcase, but was personalised to match each choreographer’s concept and colour scheme.